Google Storage Economics

Scott McNulty / @blankbaby:

You can add 1 TB of storage to your Google account for $256 a year. Who knew? bit.ly/pDO7aS

At first glance it seems excessive that Google would charge you $256/year for an extra 1TB of storage when raw 1TB drives run ~$60-80 on Amazon today.

But you need to keep in mind a lot of extra factors:

  • Redundancy. You’ll need at least two drives to match google’s data safety. Probably more like three with offsite rotation.

  • Energy. Those Amazon drives are bare. Spin them for a year and see what it costs you on your electricity bill. Not to mention that i5 machine you have wrapped around it.

  • Bandwidth. Data’s gotta hit the platters, and that will go over wires Google pays for. Both ways.

  • Humans. Maintaining all of Google’s servers and hard drives takes world-leading sysadmin skills and raw headcount. Part of that $256/year are humans watching monitors at 3:30 in the morning on your behalf.

All that said, I’m not saying purchasing an extra 1TB/year for $256 is a good deal, I’m just saying it’s not as bad a deal as it may seem initially.

Related.

Sep 17 2011